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The based in Los Angeles, Hugh Kretschmer creates pictures out of a parallel universe that manipulate the reality by blending together real and surreal elements.

The photographer that grew up in a family of artists, was first introduced to photography at the early age of 13 and since then, in his 22 year career, has achieved great success while except his personal fine-art collection has been commissioned by famous companies, such as Old Spice for their commercial campaigns.

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