hovding collar

Hövding collar is a stylish and unobtrusive product designed to save your life. The collar acts as an ‘invisible’ bicycle helmet; inside the collar is an air bag designed as a hood that surrounds and protects the cyclists head. The airbag is deployed when the release mechanism sensors detect an impact or an abnormal motion of the cyclist. For a full demonstration see the video above.

More info (Swedish only): hovding.se