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Michael Kors is the master of leadership in new media tactics, since according to Nitrogram, an Instagram analytics platform that measures public engagement, Kors and his label gained a huge amount of Instagram followers during the New York Fashion Week.

Using the hashtag #AllAccessKors, Kors got his brand’s account nearly 50,000 more followers per week — showing photos of production, models backstage, front row celebrities and sneak pics of the new fall 2014 collection. Kors is one of the top 10 most popular apparel brands on Instagram, with 1.8 million followers. Next come Marc Jacobs, Ralph Lauren Calvin Klein and Tommy Hilfiger.

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