Αfter Coca Cola‘s succesful project, with 250 first names getting printed on the red label, Coca-Cola Light came up with a very artistic idea to print unique designs in every seperated bottle. The project was proposed by Coca-Cola Israel which teamed up with Gefen Team, Q Digital and HP Indigo in order to succeed in this project. Every separate design is created by a specific algorithm, which ensures its uniqueness”. According to Alon Zamir, VP of marketing for Coca-Cola Israel :”Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles”.
