What if the logos of major international companies were designed by the most renowned artists worldwide? What impact would this have on their popularity?
This must have been the initial thought of the Italian graphic designer, Francesco Vittorioso, who imagined a dozen of famous logos designed by well-known artists like Salvador Dali and Damien Hirst. Thus, in the creative world of Vittorioso, Starbucks would show complete trust to Modigliani, Dreamworks to Van Gogh and Macintosh to Picasso! The Italian graphic designer, in his project “Logos – Painter’s Graphic Designer”, conveys his creative idea to an actual image and gives food for thought (except for ideas) on the concept of creativity in the awesome world of advertising.