Art & Design

“Turning Impressionism into Hyperrealism”


The Parisian creative agency Y&R, has created a new generation glasses, “Keloptic “. Keloptics give us the ability to see famous impressionist paintings, clearly through glasses lenses. Accompanied by the slogan “Turning Impressionism into Hyperrealism”, the three-part series includes Vincent Van Gogh’s famous self-portrait from 1889, Monet’s painting of the Rouen Cathedral, and Seurat’s 1887 piece “Seated Woman From Behind”, merging them with real photographs when seen through the lenses. The campaign will be out soon in France, so check it out.

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