Winner of the retail prize “Store of the Year 2009“ in the category fashion, the 14 oz. in Berlin started on this March a series of high-quality, exclusive brand booklets, which will provide a detailed and comprehensive presentation of single labels and products from the 14 oz. portfolio.
Here, the concept of the 14 oz. magazine that was published last fall has been consequently developed further. The 14 oz. Booklets aim to support the introduction of new labels available at 14 oz. Store as well as to establish present labels, offering impressively staged and photographed products followed by detailed product and brand descriptions as well as background information on their history and philosophy.
The start of the series, the 14 oz. Booklet Vol. 1, is the summer collection of the label Ten C by designer duo Paul Harvey and Alessandro Pungetti, while the second edition will be dedicated to the legendary travel and shoulder bags by Filson Bags. All printed versions of the 14 oz. Booklets are available only and exclusively at the 14 oz. Store in Berlin, and will additionally be published digitally at www.14oz-berlin.com.
