Fashion News

Dame Vivienne Westwood Calls Out For Young Poets


British fashion designer and activist Dame Vivienne Westwood is calling out to young London poets to put pen to paper in aid of her Climate Revolution campaign.

Last month’s launch of the Prada Journal creative writing contest, which invites up-and-coming writers to submit their own short stories, as metaphorically and empirically perceived through the Prada lens, appears to have caught the eye of Westwood, whose devoted mantra on fashion and consumption is to: “buy less, choose well, make it last”.

In conjunction with YouYou Mentoring, a non-profiteering scheme created for young people to promote their own creative talents, the literary project supports five London poets aged 17 to 21 to help raise public awareness of climate change through a collection of poems. Those selected will be mentored through a series of master classes.

READ: Prada launches writing contest

As a young poet myself, and someone who champions the use of poetry in contemporary society, I am honoured to have been asked to assist one of these classes. Reviving the importance of poetry today, Westwood accentuates that, “The world needs poets”.

The project will be documented in a film, together with a series of portraits of the poets, culminating in a poetry reading hosted by Westwood this October at the former Hampstead home of the poet John Keats.

The application process is open from now until June 24, 2013. To apply, submit one or two poems via email to: