Luca Lemaire fronts the Spring/Summer 2014 campaign of Raf Simons. The lookbook is photographed by Willy Vanderperre and styled by Olivier Rizzo. Luca Lemaire creates a rather feminine male character that fits perfectly into the urban scenery. abstract prints and vivid colours, along with body conscious lines are the basis of the collection. The location of the photoshoot strongly reminds us of the label’s last campaign. The Raf Simons man evolves without losing his identity.
Text: Lazaros Tzovaras