Puma, one of the most successful sportswear brands recently presented its new lookbook for the much discussed collaboration with the house of Alexander McQueen for the 2014 Spring-Summer Collection. Once again, this year the athletic character of Puma blends perfectly with McQueen’s trademark craftsmanship creating a collection directly inspired by football and terrace culture.
As the brand namely state: “Silhouettes are stolen from the pitch. Colors are swiped from players’ backs. Styles are made for lads and ladies who root for the home team and break all the rules.”