The book of Five Rings: Alexander McQueen and Puma for S/S 2010 during summer 2009 challenged young artists and directors from all around the world to take part in a competition called Raw Power that aimed to overcome the borders of film and fashion to the very extreme -in collaboration with Nick Knight, Alexander McQueen and PUMA. Participants would use their own film material combined with elements from Nick Knight’s ‘Crane Vs. Tiger’ shoot for the Alexander McQueen PUMA S/S 2010 campaign. The winner of the competition, Sean Capone was inspired by ‘The Book of Five Rings’ by Miyamoto Musashi.

Link: SHOWstudio