UCON Label

We got to know the UCON label at this year’s EDGED SHOWROOM in Berlin. UCON was founded in 2001 from Martin Fussenegger, Jochen Smuda and Steffen Smuda whose ambition was not to make interesting clothes but to make clothing interesting. Their creations are a combination of what it seems familiar with new content and their own ideas, mixing streetwear with fashion and their own point of view. Since their beginning they set an outgoing challenge to see how far they can go focusing not on making a fortune but moreover on expressing their passion and their creativity.

You can visit for more pictures of clothing, accessories, headwear and other.