Pepsi Max for its “Unbelievable” campaign found a really imaginative way to turn the uninteresting minutes spent in the bus stops into an unusual yet exciting experience. By using a common bus shelter in London and adjusting into the ostensibly empty billboard wall a camera and a special real-time display, Pepsi managed to surprise the unsuspecting commuters who suddenly saw the most unexpected sights. Among the real urban scenery and the passersby, flying saucers, a giant attacking robot as well as a loose tiger made their sudden appearance startling those waiting at the bus stop.
Watch the impressive and really successful video below:
