4FASHIONSHAKE is one of OZON’s most ambitious projects. It is an innovative fashion festival inspired by OZON Magazine. Number 4 stands for the number of Designers and Labels that take part in the event. On the 24th of March OZON presents the collections of Odeur, Mastori*Motwary Studio, Levi’s/ Jean –Paul Gaultier and Digitaria in a variety of creative ways: through video art projects, films, catwalks, installations and so on. OZON’s goal is to shake the general fashion concept by presenting an alternative and ingenious fashion event. A fashion party and a dj set will follow along with the distribution of OZON’s ‘Overpowered’ fashion issue.  Entry by Invitation only.

Date: 24th of March 2010

Place: Michael Cacoyannis Foundation (


20.30 Odeur (Catwalk)

21.00 Filep Motwary – Maria Mastori (Fashion Film Projection)

21.30 Levis – Jean Paul Gaultier (Performance)

22.30 Digitaria (Catwalk)

23.00 Closing Party



Odeur was founded in Stockholm in 2006 as a brand experiment, by Petter Hollström and Gorjan Lauseger seeking to broaden the opinion of what design really means from a branding perspective using scent as a replacement of the traditional word based logotype. Based on the concept of an undefined gender and uncertain times, Odeur presents its seventh collection named ‘Tales of Undefined Gravity’, a story that continues to challenge conventional notions of how basic garments are constructed.


Always remaining loyal to the Levi’s® brand, the seditious, French, fashion designer, Jean-Paul Gaultier, redesigned selected items from the men’s-women’s Levi’s® collection SS10. The designer, famous for his radical style, presented the inspiring items of the women’s wear collection ‘True Blue.’ Remixing Levi’s® jeans & jackets for women, with vintage sculptural lingerie, J.P.Gaultier created the absolute outwear trend of the year. For menswear collection Marinière,” Jean Paul Gaultier chose one of the most known themes of the Maison Gaultier production, the maritime stripes.“Marinière” stripes delineate the Levi’s® 501® jean Marine, the Levi’s® 501® jean Short Marine as well as the Trucker Jacket Marine.


The initial idea behind MASTORI*MOTWARY short film ‘SARKA 23 JULY 1677’ was to present Fashion as visual experience. It is a great collaboration between photographer Thanassis Krikis, Fashion Stylist Nicholas Georgiou and a list of great creative’s.The film captures the drama of a love affair, memory and the loss.


Digitaria, designed by Eleftheria Arapoglou is an innovative fashion label that offers bespoke tailoring and strong silhouettes that appeal to both men and women. Autumn-Winter 2010/11 Collection, entitled DYSTOPIA, is inspired by Fritz Lang’s film ‘Metropolis’, exploring the work of the German expressionist and his painted shadows.