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In the past, Sarah Burton and the rest Alexander McQueen team have chosen well-established models like Kate Moss, to star in their campaigns.

However, for FW15 the brand has enlisted three new faces – Julia van Os and Jamilla Hoogenboom who hail from the Netherlands, and British up-and-comer Ruth Bell. The new campaign is characterized by nature, fragility and beauty while the dominating colors are pink and red.

Once more, photographer David Sims captures the floral Alexander McQueens creations and he shows them to us.