On October 8th, photographer Bruce Weber, hosted an event of fun, fashion and iconic American style, to celebrate the opening of the Polo Ralph Lauren Flagship Store of 5th Avenue. It is not the first time that the label coordinates with the photographer. Their collaboration started many years ago, in 1967 when Weber photographed the new Fall Polo collection campaign for the first time.
To support the launch of Polo for women, acclaimed Bruce Weber shot a series of cinematic videos and dynamic advertising images for the fall campaign, starting with three mini videos, DownTown, Letters to Lauren and Record Store. The Polo Women’s Collection is available at the new Polo store at 771 5th Avenue in New York City and will be sold at Polo stores, as well as online at RalphLauren.com.
* Words by Kristel Liakou