Franklin & Marshall presents its new collections. Revolving around streetwear and sportswear, the four collections are a result of a mix & match inspiration and want every fan of the American brand satisfied, both men and women.
Campus is affected by sports, elements of which are reinterpreted and transmitted in a more sophisticated way, while Lab, the brand’s streetwear collection, is inspired by New York, Manhattan and Brooklyn of the 80s. Alumni could be described as the most up-to-date series, since folk music is turned into elaborate motifs all over the garment’s surface, thanks to an innovative technique. Add Varsity to them, the series closest to F&M‘s DNA. It is affected by American football and ornaments, logos and samplers accentuate even more the brand’s background.
The womenswear collection emphasizes on feminity, patterns and the clothes’ fitting, without forgetting F&M‘s identity. Pop colors on tops, shirts and dresses, enriched with varsity and denim elements give life to jersey, wool, cotton and hi-tech fabrics, that guarantee better performance and protection during winter.
Looseness on the other hand, is the sovereign attribute of menswear this season. Fine knitwear and jacquard prins, oversized pieces coexist with streetwear and winter fabric, such as fleece and fake are presented in more mild and discreet tones.
More over, F&M makes sure its fans feel comfortable and warm, by creating an accessories series, including gloves, scarves and everything else needed.