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Phil Knight is the CEO AND co-founder of NIKE. Phil reveals for the first time the correct pronounciation of the label which is “Ni-key” and not “Ni-ke”. For decades, there has been a debate between the fans for the correct pronounciation.This mystery wassolved due to two creatives called: Ben and Ken, decided to write a letter to Mr. Knight asking about the pronounciation. Thelegitimacy of the letter hasn’t been confirmed yet, so keep calling the label the way you prefer the best.

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