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pitchouguina’ is a label based on emotions, it draws inspiration from everyday stories, everyday people, random words, eye blicks, awkward smiles, arm shudders and all the little things that can easily go unnoticed if not careful.
We believe these details shape our life the most and we see our clothes being part of all of those literally seconds-lasting moments, when emotions and feelings are shown in their purest form. Music, art, surrounding- they all fill our memories, we want our sleeve to be there to add drama, our knit to be there to add charm and our embroideries and sequins to tell the story.

Text: Lazaros Tzovaras

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