Scandinavian brand Acne Studios had the launch of its Milan flagship store on 17th of June 2017, located in the historic Brera District at Piazza del Carmine. Minimalistic, textural and urban, the 165sqm new space (once the home of a Marc Jacobs store) embodies the key elements that form the identity of the brand. Even the materials used for the construction, stainless steel and rosa baveno granite for the display tables, emphasise the raw, youthful, edgy image of the brand.
Secluded from the main commercial streets of the Italian fashion capital, it is harmoniously intergraded with the scenery. The grand arch-shaped windows on the walls open up the space and the fact that the floor is at the same level as the square outside, allow for an interrupted flow between the internal structure and the backdrop of the Acne Studios flagship store.
“It took five years to find the perfect place for us in milan. I am so happy that we waited, because the piazza del carmine has the exact sense of individuality and community that I like. The store is totally unique, and totally acne studios.” said Jonny Johansson, creative director at acne studios about the new store.
For more info go to Acne Studios