Harmony Korine is behind the newest ad for the Dior Addict fragrance. The Spring Breakers (2012) director and Kids (1995) writer, is directing Sasha Luss, and is presenting a video, consistent to his up-to-date work for the cinema. However, it is not the first time that Korine is working for a brand, since in 2010 he was responsible for the Proenza Schouler campaign.
The video starts with the Russian model sitting on a chair, until the mirror hanging on the wall across her, pulls her attention. And suddenly, she is transfered in a parallel world, full of flowers. The images between the two worlds interchange, become black and white, more intricate. And given the fact it is not a common ad, the soundtrack is bySouth African duo, Die Antwoord.