Harmony Korine for Dior Addict


Harmony Korine is behind the newest ad for the Dior Addict fragrance. The Spring Breakers (2012) director and Kids (1995) writer, is directing Sasha Luss, and is presenting a video, consistent to his up-to-date work for the cinema. However, it is not the first time that Korine is working for a brand, since in 2010 he was responsible for the Proenza Schouler campaign.

The video starts with the Russian model sitting on a chair, until the mirror hanging on the wall across her, pulls her attention. And suddenly, she is transfered in a parallel world, full of flowers. The images between the two worlds interchange, become black and white, more intricate. And given the fact it is not a common ad, the soundtrack is bySouth African duo, Die Antwoord.