Digitaria x HelloPanos x OZON for 'Kiehl's Friends Create for a Cause'
Text: Alaska

OZON participates at Kiehl’s initiative ‘Kiehl’s Friends Create for a Cause’, with DIGITARIA label designer Eleftheria Arapoglou, and OZON’s art director Panos Papanagiotou aka hellopanos, who teamed up and started to experiment with the bag. The collaborating duo kept coming up with new customization ideas- so many different patterns, sketches and materials to choose from. Their final design was a complete reconstruction of a simple tote bag to a ‘transforming’ bag that can be worn in many different ways.

Digitaria x hellopanos x OZON for 'Kiehl's Friends Create for a Cause'

Panos approached it graphically by screenprinting the ways of wearing the bag, information of the materials and the creative process as a whole, even the rejected designs, on the bag. Eleftheria decided to use extra loops, straps, zippers and pockets so the bag can be used in various ways. The three basic modes are ‘skyscraper’, ‘half pint’ and ‘donkey’. So far we have found 5 different ways of wearing it but we’re pretty we’re missing possible alternatives.

You can find OZON’s bag along with the rest at Attica from today until June 2nd!

Digitaria x hellopanos x OZON for 'Kiehl's Friends Create for a Cause'