Jack White’s innovative ‘Third Man Rolling Record Store truck’

Third Man Rolling Record Store

The well-known American musician Jack White (The White Stripes, Dead Weather,The Raconteurs) after launching a record label and store called Third Man Records two years ago in Nashville, has now came up with an innovative idea of expanding beyond Nashville with the Third Man Rolling Record Store truck .The vehicle will travel around carrying all sorts of limited edition Third Man vinyl releases, as well as exclusive t-shirts, bags, and drinking ‘accessories’ . The truck also has two turntables and a microphone, so guest DJs can play the records inside the truck and a fancy sound system so that bands can plug in and play outside. Τhe truck will start from SXSW festival and then travel to other festivals and shows.

Source: Pitchfork