Visual artist and illustrator Petroula Krigkou had the idea to create an eco-brand that offers unique, handcrafted furniture and funwear. And so, she did in 2013 with the help of her partner (production manager), her sister (jewelry maker) and her brother in law (a very complicated Irish carpenter), thus making Little Rocks a true family affair.
Their online store is filled with imaginative, quirky, original illustrated characters on t-shirts, jewelry and home décor pieces that will just keep you scrolling for more. The heroes of the sketches are everyday type people but with a comedic twist. Yellow-bearded hipsters, nostalgic sailors, heavily tattooed 50’s couples are just a few examples. Graphic, comic-like with splashes of vibrant colours, the illustrations are wonderfully unique and are the signature of the brand.
When we asked Petroula how she comes up with these complex and fun characters she responded:
“The first step is to built each character’s personality in my head. For example, I imagine a fighter who is very shy and loves traveling to Mexico, his grandfather is a samurai and sheep are his favorite animals… After that each of them takes a life of his own! I am always influenced by movies, music and the drag aesthetic which I’ve come to love though shows I have seen at San Francisco all the way to Greece’s Koukaki!”
Being environmentally aware is at the core of the identity of the brand and everything they create follows the principals reduce, reuse, recycle.
“Working in an sustainable way was a personal need for our team.” says Petroula “We always put efforts to that effect. Our packaging, the inks we use, even our labels are ethically sourced considering their environmental impact. That is what we think is right.”
The t-shirts are made of 100% organic cotton and the illustrations are screen printed on them, using eco waterbased colours magna. All the other products are made mostly out of recycled or “upcycled” materials.
They work in small productions for each design but they renew their range regularly. All that while keeping their prices reasonably low, this brand is here to add some fun to your home and wardrobe!
More info on the brand can be found on their: