Wrangler is the winner of this year’s Grand Prix in Press award at the Cannes Lions International Advertising Festival. “We are animals” advertising campaign was created by French agency Fred & Farid and includes 11 photographs which emphasize in the impulsions in life and the beast that we all hide inside. Youngsters are seen as wild animals and it seems that after this award Wrangler will hold on to this nice concept. Wrangler reinvented?
