Pepe Jeans new ad Campaign features no other that Madonna’s new love interest, Brazilian model Jesus Luz. The campaign is photographed by Tum Monro and its concept falls more on the bohemian side. More specifically, a group of neo-bohemians away from the city, embracing rural calmness. The campaign was styles by Το styling by Patti Wilson, while the rest of the new bohemians are models Agnete H, Anabela B, Hanna G, Jacques N, Michael C.