One of the brands to participate for the first time at Bread & Butter trade show in Berlin was none other than HARLEY-DAVIDSON with both its men’s and women’s collection for Spring/summer 2010. The Italian designer responsible for its new creative direction has shifted the brand away from its trademark motor clothes image we’ve been used to seeing all these years. The result is a vintage look which characterizes most of the collection, giving the brand a more sensual direction. That direction was quite evident, something we clearly saw in Berlin: the tradition and legacy of the HARLEY DAVIDSON name combined with modern design and technology as to appeal to more fans in the European market.
