The Adidas ‘ObyO’ project is in its second season with the assistance of designer Jeremy Scott this fall for the AW09 collection. Jeremy Scott recently showed his very first personal collection at London Fashion Week this year so Adidas has lent their boutique space in London for an exclusive Jeremy Scott for ObyO Pop Up Store. Scott has transformed the space with the entire AW09 Jeremy Scott/Obyo range and Jeremy’s eclectic taste. Watch the interview with Jeremy Scott on his Adidas ObyO collection and his exclusive Pop Up Store in London.
