Ralph Lauren presents the Polo Jeans Co. Spring 2010 Collection—American classics reinvented in the spirit of outdoors hipness and downtown cool. Featuring three distinct lifestyle groupings inspired by the lifestyles of the bohemian Colorado hiker, rebellious romantic rockers, and the sun and surf California youth culture, Polo Jeans Spring 2010 is the modern expression of Ralph Lauren’s timeless style. “The first jeans I fell in love with were the kind of rugged jeans cowboys wore.” Says Ralph Lauren himself. ” I loved their simple utility and the way they got worn in over time. Though jeans have an American heritage, today they belong to the world. They are a culture onto themselves. They represent a kind of freedom to express yourself.”
