Self Service: Smart Visionaire


Avant-garde meets avant-garde; the New York-based limited edition fashion and art publication Visionaire draws inspiration for its 57th issue from the unique two-seater Smart Fortwo. “Visionaire 2010” is the first plug-in electric issue of the publication; 52 internationally renowned curators and art collectors were recruited to select 365 works of art, making this issue in the form of an electronic daily calendar, a ground-breaking compendium of contemporary art. The 52 guest curators for Visionaire “2010” include artists such as John Baldessari, internationally renowned museum curators like Klaus Biesenbach (MoMA) and Christine Marcel (Centre George Pompidou), contemporary art collectors including Pharrell Williams, Mario Testino and the architect Zaha Hadid as well as actors Natalie Portman and Tilda Swinton. Fashion designers Raf Simons and Marc Jacobs and Dr. Renate Wiehager, head of the Daimler art collection, are also participating. Τhe innovative calendar will be produced in a limited edition of 4000 copies and will be released this month.