Art & Design

Leica’s100th anniversary-photo moments

Leica, in order to celebrate its 100th anniversary in their brand new art-gallery in Sào Paulo, collaborated with Brazilian advertisement agency F/Nazca Saatchi & Saatchi to create a short film that presents the 35 most famous pictures in a remake edition. German colossal company, stated that even though they don’t know if the photos were shot by some Leica , they were shot “because” of the Leica. Moreover they said “We did not invent Photography, but we invented photography”.

The following video presents some interesting recreated scenes, such as Alfred Eisenstaedt’s “Kiss”, Annie Leibovitz’s “John Lennon and Yoko Ono’s portrait” and Jeff Widener’s “Unknown Rebel of Tiananmen square”.