A Greek Band Is Behind Gucci’s New Ad Campaign


The new ad campaign by Gucci entitled The Cruise 2016 Campaign, is invested by the music of a Greek band called Alive she died.

The forgotten band was active between 1984-1987 and the song which is investing Gucci’s video is a cover of She’s lost control by Joy Division. The combination of image and music is magic and the cover of Alive She Died boosts the musical genius of Joy Division. The director Glen Luchford delivers 2:47 minutes that go far beyond a simple fashion clip.