Fashion News

Alexander Wang x DoSomething Campaign


Alexander Wang‘s eponymous brand is now 10 years old. And as expected, he is celebrating it with a charitable partnership with organization DoSomething. Its goal is to support youth and social change and they want to raise both awareness and funding in order to grow their message. For this collaboration, the American designer has designed a tee and a hoodie, in black and white, which are available online for $45 and $85, respectively. Proceeds will be equally shared between the organization and the designer.

For the campaign, Alexander Wang appointed Steven Klein to shoot 38 black and white portraits, including Alexander Wang himself, Kanye West, Kim Kardashian, Kate Moss, Cara Delevingne, Pamela Anderson and the photographer as well. The list is quite impressive consisting of Wang’s friends for the most part.

You can see the whole campaign below!