Fashion News

Berlin Fashion Week enters 2021 with a new collective fashion format

Known for its vivid creativity and its local cross-disciplinary experts, Berlin offers a perfect experimental space for understanding and discussing the status quo of every different aspect of today’s fashion industry.

Since the past few months have been, and still are, very challenging, there is now, more than ever, the need for Berlin Fashion Week to enter 2021 with a new collective fashion format. By joining forces with the digital 202030 – THE BERLIN FASHION SUMMIT in January, Berlin starts 2021 strengthened as the location for sustainability, innovation, and creativity in fashion.

With the refocus of Berlin Fashion Week, studio MM04, in cooperation with Sqetch, and the Beneficial Design Institute, is organizing a new collective content format with the aim to create and encourage future fashion systems.

“As already known, Berlin stands for diversity, individuality, and zeitgeist in fashion industry. In addition, sustainability topics and the circular economy have not only gained increasing relevance, but they have also successfully entered the market. Thanks to countless sustainable brands, shops, initiatives, and pioneers, as well as a steadily increasing number of sensitized shoppers, Berlin is the living capital of sustainable fashion”, says Ramona Pop, Mayor and Senator for Economic Affairs, Energy and Operations.

202030 – THE BERLIN FASHION SUMMIT – 21–24 January 2021!

The Concept:
As clearly stated even by its name, the 202030 Fashion Summit is dedicated to a decade that, already before the pandemic, was coined and posed by many to become transformative. The Covid-19 pandemic and the resulting economic shutdowns have caused unprecedented challenges and have revealed that the current system, on which the fashion industry is built, is outdated and cannot remain as it is. In order to accelerate the shift to a greener, more sustainable fashion system, it is needed to capture all available resources, potentials and visions.

International and local experts and innovators from fashion, science, business, education, politics, art & tech will be invited to 202030 -THE BERLIN FASHION SUMMIT to discuss the call for transformation in fashion: The 202030 – THE BERLIN FASHION SUMMIT is meant to become an interdisciplinary platform, which will give the opportunity for avant-garde creatives, critical grassroot protagonists and industry stakeholders to meet and work together.

“We see the challenge in finding solutions for the needs of diverse fashion industries, consumer cultures, innovation-driven sustainability, and the tech movement. Thus, knowledge exchange, translation, and collaboration between stakeholders is key”, says Max Gilgenmann, of studio MM04.

The 202030 – THE BERLIN FASHION SUMMIT aims to stimulate a visionary, creative, and encouraging dialogue, since it will be involving experts from different disciplines. Through a multi-staged process, the goal is to bridge existing innovations with the industry and envision concrete tangible connections and solutions for a more sustainable future of fashion.


The experience:
The digital format includes two elements:

  1. The Pop Up Think Tank (7 – 14 January)

The Pop Up Think Tank serves as the first experimental and preparational part and includes three expert workshops. The workshops are not public, in order to ensure an open exchange of ideas and foster meaningful discussions. They will focus on systemically relevant questions from different points of view – by envisioning the future of fashion culture, fashion economy, and the fashion product itself. Selected participants are e.g. Leslie Holden/Co-Founder The Digital Fashion Group, Cornelia Kangur/CEO For Future’s Sake, Evelyn Mora/Founder Helsinki Fashion Week, Stefan Siegel/CEO Not Just A Label, Melissa Drier/Fashion Journalist, Ivana Perbi-Ohlheiser/Founder Wardrobe Affaire, Magnus Dorsch/Senior Project Manager About You, Viktoria Kanar/Co-Founder Re-Fresh Global, Giancarlo Pazzanese/Senior Lecturer Amsterdam Fashion Academy, Huang Damur Founder Damur.

  1. The Summit (22 – 24 January)

It serves as the public main part and opens up the dialogue to a broader audience. Each summit day will highlight one of the preceding topics, namely fashion culture, fashion economy, and fashion product. Individual workshop participants will present the outcomes of the Pop Up Think Tank.

Furthermore, inspirational keynotes will be held, followed by demonstrations and presentations of best practises. Confirmed keynote speakers include Bandana Tewari (Lifestyle Journalist & Sustainability Activist), Matthew Drinkwater (Head of the Fashion Innovation Agency, London College of Fashion, University of the Arts London) and Michael Braungart (Co-Founder Cradle to Cradle Design Concept).

A closing panel will wrap up the insights of each day and provoke progressive solutions and guidelines for future operations of the fashion industry.

Please find further information and an updated program on
To join 202030 – THE BERLIN FASHION SUMMIT you can register here. For further information or press related questions, please contact:

202030 – THE BERLIN FASHION SUMMIT is organized by studio MMO4 in cooperation with Sqetch and Beneficial Design Institute.