Fashion News

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls


What it would happened, if you were shopping in a North Face pop-up store and suddenly the floor began to disappear? Something like that happened, in a North Face Korean store and South Korean agency titled it Never Stop Exploring. Unsuspicious customers were stunned when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happeνed to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second countdown timer appears. You can see the rest and generally what happened in the following video.

* Words by Kristel Liakou