Over a year and a half after the debut of the “Mademoiselle Privé” exhibition in London in October 2015, the next step is at the D Museum in Seoul. The grand opening, attended by ambassadors and long lasting friends of the Chanel brand such as G-Dragon, Caroline de Maigret and model Soo Joo Park, took place on the 21st of June, two days before it opened to the public. The unveiling was followed by a lavishing party, in a setting created just for the evening at the S Factory with live performances by G-Dragon and DJ sets.
Spread over several floors the exhibits are placed in such way to take you on a journey. If you visit the exhibition, you will learn about the history of the house of Chanel from Coco Chanel’s first boutique and aesthetic influences as originally established in the 20’s to the iconic Chanel N°5 all the way through to Karl Lagerfeld’s days at the helm. The exhibition is enhanced by accompanying pieces of modern art and designs by contemporary makers like Korean artist Jiyong Lee.
One of the most impressive features are the twelve Haute Couture dresses, all designed by Karl Lagerfeld, revealing all of it’s layers without destroying it through x-ray treatment. Another standout piece, an architecturally designed pipe organ with glass phials, each containing the raw ingredients essential to Chanel N°5.
Visitors can also book small group workshops and get to witness and appreciate the craftmanship behind the Haute Couture treatments of the garments of the House of Chanel.
The exhibition will stay open until the 19th of July.
by Thanos Arampatzis