If you had the opportunity to write something now to your first great love, what would you write? This idea was conceived and implemented by blogger and artist Röra Blue in “The unsent project”.
Over 25,000 proposals bombarded her account on Instagram from wounded hearts who wanted to express belatedly how they felt to their first, true love. More specifically, Rora Blue had asked them to send her the name of their great love, the colour – with which they had associated him or her (so that afterwards, she could choose the colour of the printed paper) and the context of the message that they would send, provided they were in touch now. Seriously, how much sentimentality could fit in one message?