Absolut Vodka stands up against “labels” and prejudice towards sexual identity and launches a limited edition “naked” bottle without label and without logo! With the campaign “In An ABSOLUT World”, Absolut Vodka wants to say to the world that it’s what’s inside that really counts- not the wrapper.
Always believing in diversity and in its views on free sexual identity, Absolut was one of the first brands to openly embrace the LGBT community. On the “naked” bottle, which will be released worldwide, a small sticker will bear the campaign’s manifesto, urging people to join the discussion through the blog or the No Label page on facebook. But the party of ABSOLUT Vodka No Label, on Monday, 1st of March, at the Plakioti warehouse, will certainly make a difference. During the forum “Labels”, recognised personalities will discuss the issue and a crazy DJ set will follow, by Greek and foreign DJs . And of course plenty of Absolut cocktails…
