Sold out on the Internet was the new iPhone case, Fresh by Moschino, designed to promote his latest fragrance, Fresh Couture. Both the mobile case and the fragrance were inspired by the classic glass cleaner, Windex.
Like any other Moschino collection pushed by the launching of an iPhone case relative to the line, the spring – summer collection for 2016, inspired by the carwash industry and led by Jeremy Scott, has already started being the “talk of the town”, at first due to the release of the new perfume “Fresh Couture” and now thanks to the new iPhone case, which resembles a bottle of Windex.
The ad-campaign for “Fresh Couture” perfume, on which the mobile case was based, is directed by Steven Meisel and starring Linda Evangelista:
The list of iPhone cases launched by Moschino, includes a serving of french fries, a teddy bear, a handled mirror, a trench coat, a melted ice cream and more. It remains to see for how long the Italian fashion house will continue to amaze us.
