Levi’s, the pioneer of denim, launched in London the new Levi’s Curved ID. Based on different body types, Slight Curve, Demi and Bold have been designed to bring perfect fitting and flatter feminine shapes that vary. The presentation attended celebrities of the british music/fashion scene like Bob Geldorf, Liam Gallaher, Henry Holland, Sadie Frost, AlexaChung and Levi’s “ambassadors” Lykke Li, Violet, Miss Nine galvanized the crowd with their live performances from Valbonne Studio’s famous stage in Soho.
Link: Levi’s Curve ID